campaign copilot

1,200 names of people who stayed with you, enquired, or chose to receive your emails is not a small list. It is a highly qualified one. Email revenue is driven by relevance, not volume — a 1,200-name list with 35% open rates will outperform a 10,000-name generic list every time. The founding cohort includes properties starting from 800 names.

Most boutique hotel lists we work with are in exactly this state. A dormant list is not a dead one. Before we send anything, we run it through deliverability verification — removing invalid addresses and flagging high-risk contacts. Then we warm it back up over the first two to three weeks with a re-engagement sequence designed to rebuild sender reputation before your first full campaign goes out. You will lose some contacts in that process. That is intentional. What remains is a clean, engaged list ready to generate direct bookings — and a smaller list of people who actually open your emails is worth more than a large list that flags you as spam.

We read everything you have already published — your website, your past emails, your hotel's history, your reviews — before we write a single word. The voice is already in the property; our job is to listen. Your first campaign comes back within 48 hours, and you edit it the way a head chef tastes a dish.

You tell us and we rebuild it. There is no revision cap and there is no extra charge. If a campaign is not better than anything you have sent before, you do not approve it and we do not send it. That is the whole point of a 48-hour turnaround.

The hospitality industry average unsubscribe rate at 1–4 emails per month is 0.2%. That is not a typo. Lists are not burned by frequency. They are burned by irrelevance — generic promotions, no segmentation, nothing worth opening. Growth tier sends four campaigns a month because that is the minimum required to maintain inbox presence and drive consistent direct bookings. Starter sends two — for properties that prefer a quieter cadence or are easing back into email after a long dormant period. Each campaign is specific to your property, your season, and your audience segment. If open rates or unsubscribe rates move in a direction we do not like, we pull back and tell you why before you notice. You will see every metric, every month.

Setup is roughly two days of brand work — your visual language translated into a modular email system, your existing Klaviyo or Mailchimp restructured, your sender reputation audited, your past-guest list segmented, your first month of campaigns scoped. A UK hospitality agency would bill £2,500–£4,000 for the same work and take six weeks. We do it in a week and charge less because the system is built around hospitality specifically. Founding cohort members pay nothing — the £1,500 is waived in exchange for the four-deliverable agreement.

ChatGPT can write you a draft. It cannot read your hotel's voice, segment your past guests by stay history, design the email to your brand system, deploy it through your Klaviyo, or know that the guest who stayed in your corner suite in June would respond to a different opening than the guest who booked a standard room in November. We do every layer between the brief and the inbox. The draft is the smallest part of the work.

OTAs take 15–25% of every booking they bring. Past-guest direct bookings carry no commission. A property that captures even 4% of past guests at average stay value recovers more in a quarter than it pays an OTA in a year. We are not against OTAs — they are real demand. But the same guest, returning, should not cost you eighteen percent twice.

We work natively in Klaviyo because it is where hospitality email belongs — segmentation, flows, SMS, all in one place. If you are on Mailchimp or Campaign Monitor we will migrate you at no cost as part of your setup. Any platform change is handled by us, not you.

You do. The brand system, the templates, the campaign archive, the flow logic — all of it is yours. We build it inside your Klaviyo account, under your domain, attached to your data. If you ever leave, you keep everything.

Yes. Cancel at the end of any month and every asset we have built remains inside your account. No export fees. No hostage emails. The worst case of working with us is that you leave with a complete email design system you did not have before.

Yes. We operate as a data processor under your account, not a controller. Guest data remains in your Klaviyo, under your privacy policy, governed by a signed Data Processing Agreement. We never export lists, and we never use your data for any other property.